B-side EXPO

Italy CreativeB-side EXPO

Expo Milano 2015 is a non-commercial Universal Exposition with some very unique and innovative features. Not only is it an exhibition but also a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Open from May 1 to October 31, 2015, the Expo will host over 130 participants. Running for 184 days, this giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.
A journey of tastes

Visitors will experience a unique journey that looks at the complex theme of nutrition. They will have the possibility to take a trip around the world, sampling the food and traditions of people from all over the globe. Expo Milano 2015 will be the first Exposition in history to be remembered not only for its products but also for its contribution towards education on food and the planet’s precious resources.

This video, created for the campaign launched by ENIT is an open campaign because both the video and the various instruments used follow the rules of “copyleft” allowing private operators and to the regions to use it for their promotional activities abroad. “The squares of Italy” depicts the many Italian squares with images from all the 19 Regions and 2 Autonomous Provinces accompanied by the rhythm of the song “Escape”, composed and performed by musician Sardinian Paolo Fresu, spokesperson for the campaign that counts also the voice of the wellknown Italian actor Giancarlo Giannini.

excerpt from the interview released on March 2014 by Andrea Santa Clauses, General Manager of ENIT

Tell of Italy

Expo Milano 2015 and Italy Creative DMC

We are convinced that b-side EXPO proposal is the best way to benefit of this important occasion and visit Italy besides EXPO! Take advantage of our offering and ideas and taste the Italian life style, stroll around the beauties, enjoy the Italian excellences in so many domains! Our committment is to go straight to your purpose and have an unforgettable Italian Experience !

Special: videomaker service

Italy Creative can also provide a professional videomaker to accompany you and capture your dream travel, event, workshop, team building experience, incentive trip, backstage. The video is delivered on DVD or USB as your recall.

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